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I’m David Smith. I’m pretty sure I’m at least a little crazy. I left a reasonably successful corporate life after 15+ years to strike out on my own. My mission is to launch a successful product from conception to design to Kickstarter to sustainable business. I believe the time has never been better for an upstart entrepreneur such as myself to take on established companies’ brands, distribution models, marketing techniques, and cash hoards. As of this writing, I am in the midst of iterating on a children’s toy concept and a corresponding go-to-market strategy. I haven’t even gotten to Kickstarter yet. And a sustainable business feels like it’s light-years away.
That’s a pretty general description, but I plan on providing plenty of detail every step of the way. Other entrepreneurs will be able to learn from my journey, and I hope to spark conversations that help me refine my thinking. But this blog is about more than just my successes and failures. I also plan on learning from other folks who have blazed the trail before me, folks like Eric Ries and the Lean Startup movement; Tom and Dan from Studio Neat, authors of It Will Be Exhilarating; and Nelson de Witt, author of A Kickstarter’s Guide to Kickstarter. Whatever I learn from them and other industry experts I promise to share with the readers of this blog.