Grokking 129 Top Mommy Blogs

No.BlogEditor(s)TwitterUniques**Alexa RankTwitterPinterestFacebookKlout
1Cafe MomAndrew Shue + Michael Sanchez@cafemom 9,408,908 1,619 41,535 2,857 197,515 80
2Moms Who Think@Moms_Who_Think 1,536,161 14,340 3,121 - 206,897 40
3The Pioneer WomanRee Drummond@thepioneerwoman 1,150,573 6,691 383,685 173,460 668,038 81
4Momtastic@Momtasticshop 292,915 12,542 144 6,710 88,737 24
5The BloggessJenny Lawson@thebloggess 263,015 26,361 323,830 61,170 61,938 79
6Scary MommyJill Smokler@scarymommy 162,188 29,396 292,562 10,338 78,481 80
7Tidy MomCheryl Sousan@tidymom 147,256 40,760 11,888 125,461 31,703 64
8From Dates to DiapersChristine Young@youngmommy 145,721 299,412 16,473 - 4,075 66
9Penelope's OasisPenelope Guzman@_PenelopeNYC 143,115 84,086 40,664 1,212 2,763 58
10Mom DotTrisha Haas@MomDot 133,689 14,185 20,631 - 4,642 74
11Mama CheapsDevon Weaver@MamaCheaps 133,458 233,612 5,968 4,092 36,671 52
12MomasteryGlennon Melton@Momastery 125,092 124,259 8,573 - 67,720 57
13Chocolate & CarrotsCaroline Edwards@chocandcarrots 121,237 386,210 2,114 3,111 2,755 62
14DooceHeather B. Armstrong@dooce 107,163 25,701 1,551,640 8,927 13,334 79
15Simple MomTsh Oxenreider@SimpleMom 103,832 53,347 76,147 21,001 31,785 71
16The MotherlodeKJ Dell'Antonia@NYTMotherlode 92,881 121 26,583 --63
17Working Mother MagazineJennifer Owens@_workingmother_ 87,643 28,962 24,538 - 19,690 81
18Shibley SmilesColleen Shibley@shibleysmiles 71,561 48,841 54,529 3,182 11,568 62
19Design MomGabrielle Blair@designmom 70,298 57,025 23,218 35,960 33,585 62
20Simply Being MommyCrystal Reagan@simplybeingmom 69,836 68,676 15,060 1,077 8,906 67
21A Cup of JoJoanna Goddard@joannagoddard 56,968 42,079 41,904 87,187 19,147 65
22Feisty, Frugal & FabulousTenille Lafontaine@FeistyFrugal 56,728 85,448 30,225 2,312 15,642 66
232 Wired 2 TiredTesa Nicolanti@2wired2tired 54,245 62,129 32,955 3,833 4,699 65
24Nie Nie DialoguesStephanie Aurora Clark Nielson@nieniedialogues 53,377 134,019 10,559 1,042 11,208 52
25Money Saving QueenSarah Roe@MoneySavinQueen 51,677 84,200 8,376 4,831 59,604 50
26What's That Smell?Kim Grabinski@WhatsThatSmell 50,833 91,479 15,328 1,064 1,112 72
27Black and Married with KidsLamar + Ronnie Tyler@blackandmarried 48,649 179,046 12,832 239 158,421 64
28Mom StartLouise Bishop@MomStart 46,109 93,092 34,672 2,317 9,770 64
29Cool Mom PicksLiz Gumbinner + Kristen Chase@coolmompicks 43,118 79,704 319,747 23,620 37,530 69
30Mom SparkAmy Bellgardt@MomSpark 42,621 69,073 41,890 6,104 21,052 63
31Mom GenerationsAudrey McClelland@AudreyMcClellan 42,141 127,521 31,821 4,682 12,341 63
32Telling It Like It IsLin Burress@tiddlytwinks 40,859 494,842 1,540 161-40
33The Divine Miss MommyStacie H Connerty@StacieinAtlanta 40,737 189,547 87,256 - 9,622 66
34Poppy TalkJan Halvarson@poppytalk 39,153 217,462 28,754 8,147,520 16,598 0
355 Minutes for MomSusan Carraretto and Janice@5minutesformom 38,562 41,739 37,835 6,096 14,588 71
36Two of a Kind Working on a Full HouseDee@twoofakind 36,976 90,088 11,284 2,461 5,281 66
37Food, Family & FindsCat Davis@FoodFamilyFinds 36,486 97,333 12,738 7,124 3,950 69
38WeeliciousCatherine McCord@weelicious 36,091 88,126 12,109 14,744 69,621 64
39Baby RabiesJill Krause@babyrabies 35,374 155,438 12,364 3,761 8,636 62
40Rage Against the MinivanKristen Howerton@kristenhowerton 31,987 94,491 11,079 12,220 12,915 75
41WhoorlSarah James@whoorl 31,588 427,159 8,186 6,552 1,781 58
42Saving Dollars & SenseKristie Sawicki@sawickis 28,406 218,649 6,039 2,929 10,325 65
43She Scribes!Kimberly Vetrano@She_Scribes 27,827 91,287 27,798 2,021 13,114 66
44Rookie MomsWhitney Moss + Heather Gibbs Flett@rookiemoms 27,529 310,292 81,769 647 8,867 61
45Mommy Living the Life of RileyMelissa Cleaver@MommyLTLORiley 27,209 76,169 13,434 2,271 18,044 58
46Mom CentralEileen Calandro@MomCentralChat 25,913 48,746 9,602 1,606 16,041 57
47Lady & the BlogVera Sweeney@VeraSweeney 25,528 147,903 27,641 3,535 11,289 71
48Cookies & ClogsTerriAnn van Gosliga@cookiesANDclogs 24,933 77,051 15,171 1,071 3,948 60
49Girl's Gone ChildRebecca Woolf@GirlsGoneChild 23,749 157,603 18,343 - 3,135 61
50Parent HacksAsha Dornfest@parenthacks 23,533 248,009 171,423 489 7,897 65
51Life With 4 BoysKathleen Bunn@Kbunn 23,151 94,442 6,903 563 4,054 56
52Mom Bloggers ClubJennifer James@mombloggersclub 20,625 58,351 41,835 847 9,164 66
53Mommy KnowsKim Becker@mommyknows 20,173 1,077,672 2,650 1,385 71563
54Big Good ThingKatie Allison Granju@kgranju 19,808 1,515,338 6,461 7143990
55A Cowboy's WifeLori Falcon@acowboyswife 19,720 354,563 8,469 1,613 1,194 64
56SouleMamaAmanda Blake Soule@AmandaSoule 18,517 91,733 7,945 --51
57My Brown BabyDenene Millner@MyBrownBaby 18,195 231,455 8,282 1,864 2,795 74
58Formula MomMariah Moon@formulamom 17,813 84,653 12,808 3,518 13,155 65
59A Happy Hippy MomMichelle@ahappyhippymom 17,685 79,815 15,033 - 4,407 50
60The Spohrs are MultiplyingHeather Spohr@mamaspohr 17,185 138,020 17,138 5,178 78369
61Bored MommyMaria Stanley@BOREDmommy 16,683 671,676 10,652 2,041 9510
62Top Mommy BlogsKaren@TopMommyBlogs 16,376 38,713 5,617 - 1,488 46
63The Dirty t ShirtJennifer Leet@Jentifa 15,467 521,705 8,376 64920466
64Jessica GottliebJessica Gottlieb@JessicaGottlieb 15,366 147,962 25,865 1,214 6210
65Mighty GirlMaggie Mason@Maggie 15,196 224,610 25,907 3,719 1,767 70
66Mommy Wants VodkaBecky Sherrick Harks@mommywantsvodka 14,447 706,038 21,503 1,300 2,948 67
67Mom-101Liz Gumbinner@Mom101 14,226 205,971 32,328 23,620 1,859 65
68Posh LittleKaren@poshlittle 14,194 581,790 2,212 363 1,565 41
69Blessings Abound MommyJacqueline Renner@akblessings 14,059 654,855 14,099 - 2,347 63
70Baby Loving MamaEmilie Pianfetti@BabyLovingMama 13,554 124,114 9,002 4,289 5,261 62
71MommyPRAngela Roy@MommyPR 13,202 298,050 41,046 2,051 3,903 61
72Brittany, HerselfBrittany Gibbons@brittanyherself 13,063 212,313 9,354 4,436 42875
73Modern KiddoAlix Tyler + Dottie Van Every@ModernKiddo 12,822 720,450 3,035 1,449 2,485 43
74Jolly MomPiera Jolly@JollyMom 12,595 329,481 11,255 1,249 1,727 60
75The Night Owl MamaTricia Fandrey@Nightowlmama 12,344 54,803 11,542 - 10,451 62
76Spanglish BabyAna Flores + Roxana Soto@spanglishbaby 12,320 248,734 9,226 1,727 9,432 72
77Frugal MamaAmy Suardi@frugal_mama 12,241 475,686 3,345 1,107 1,782 46
78Dear Baby BlogMelissa Jordan@withoutmelissa 12,163 313,895 6,171 --53
79Southern Bella's Ways to SaveKasandria Reasoner@waystosave 11,794 71,802 12,050 2,496 24976
80Babes and Kids ReviewTiffany Snedaker@babesandkids 11,452 461,176 4,764 - 6,055 63
81Real Mom ReviewsSkye Moyer@RealMomReviews 11,366 107,120 28,415 9,006 24,399 58
82Love That MaxEllen Seidman@LoveThatMax 11,064 383,381 13,491 1,371 4,263 63
83The Mom ReviewsJen@themomjen 10,990 132,564 10,801 992 5,332 60
84Happily BlendedBrandy Tanner@brandyellen 10,663 158,044 19,342 870 1,778 59
85The MotherhoodCooper Munroe + Emily McKhann@theMotherhood 10,662 275,904 14,741 1,153 6,756 65
86The Not-So-Blog's Experimental MommyBridgette Duplantis@BridgetteLA 10,581 188,074 16,750 1,053 3,511 65
87Moosh in IndyCasey Mullins@mooshinindy 9,981 521,929 9,789 1,114 1,287 62
88Resourceful MommyAmy Lupold Bair@ResourcefulMom 9,916 116,166 48,177 935 6,039 71
89Mommy ShortsIlana Wiles@mommyshorts 9,797 172,101 6,909 1,966 12,710 69
90The Happiest MomMeagan Francis@MeaganFrancis 9,653 401,928 9,470 - 5,611 63
91MomfluentialCiaran Blumenfeld@momfluential 9,612 719,183 128,247 2,171 1,235 72
92Ask MoxieMagda Pecsenye@AskMoxie 8,748 276,206 4,058 218 1,136 62
93Stark Raving Mad MommyJoslyn Gray@starkravingmadM 8,746 1,177,440 2,766 356 12,710 58
94Not So Average MamaBrandy Arnold@stitchblade 8,647 238,099 5,842 1,187 2,028 72
95AmalahAmy Corbett Storch@amalah 8,415 234,108 63,326 - 1,332 56
96Her Bad MotherCatherine Connors@herbadmother 8,385 590,804 19,601 1,460 67769
97Little InspirationAngie Ramirez@BlogALI 8,327 130,555 8,438 6,381 15,470 55
98Crazy Adventures in ParentingLisa Douglas@crazyadventures 8,266 313,639 10,771 2,149 99062
99Free-Range KidsLenore Skenazy@FreeRangeKids 8,157 180,285 17,534 199 8,931 70
100Motherhood UncensoredKristen Chase@thatkristen 7,928 406,253 12,509 - 1,029 61
101I Am BossyGeorgia Getz@BOSSY 7,642 1,138,639 4,813 - 1,343 50
102Busy MomElizabeth Thielke@Busymom 7,542 908,727 29,027 -62262
103Tech Savvy MamaLeticia Barr@techsavvymama 7,351 432,345 10,989 1,189 1,655 74
104Confessions of an Over-Worked MomEllen Christian@scentednights 6,980 48,679 12,343 5,955 9,698 63
105Shawn Ann's WorldShawn Ann Griffith@ShawnAnn 6,799 157,843 6,248 651 1,651 62
106Mama's Losin' ItKathy Bouska@mamakatslosinit 6,733 149,483 18,261 2,264 4,293 64
107Jenny on the SpotJenny Ingram@jennyonthespot 6,709 438,142 9,569 3,406 2,334 66
108Taking Time for MommyMandie Stevens@Time4mommy 6,447 247,953 13,329 2,852 13,231 52
109Pundit MomJoanne Bamberger@PunditMom 6,214 1,763,510 11,489 1,004 29376
110Uppercase WomanCecily Kellogg@Cecilyk 6,113 248,449 61,294 3,090 4,013 77
1113 Princes and a Princess 2Crystal C.@Crystalnjoe1105 6,004 118,431 10,900 2,219 2,285 57
112Bittersweet BlessingAshley Salazar@ashleyslzr 5,991 6,825,687 48,238 673 15,339 55
113The 818Morgan Shanahan@the818 5,963 427,307 18,079 2,502 1,023 63
114Cool Baby KidCecilia Mecca@CoolBabyKid 5,694 3,164,093 17,809 908 2,303 61
115Life With SharonSharon Mayes@sharonrose 5,656 1,120,879 3,743 58536558
116Kids Stuff WorldStacy Teet@stacyofksw 5,324 778,147 6,054 253,270 3,796 63
117Moms LASarah Auerswald + Yvonne Condes@MomsLA 5,180 531,610 3,469 4 1,024 53
118All & SundryLinda Sharps@sundry 5,096 742,221 9,824 347 5,091 63
119Stephanie KleinStephanie Klein@stephanieklein 4,646 738,452 4,840 - 2,302 46
120The Run a MuckAmber C. Haines@AmberCHaines 4,362 2,258,452 4,372 - 1,795 55
121Mama of 3 MunchkinsTy Watson@thesweetmom 3,851 88,936 6,761 1,440 4,540 60
122Motherhood WTF?Allison Hart@motherhoodwtf 3,774 689,977 2,054 343 8,586 65
123Baby on BoredStefanie Wilder Taylor@SWilderTaylor 3,169 2,103,711 4,583 - 2,402 67
124Surrender DorothyRita Arens@ritaarens 3,037 1,393,326 4,157 241 1,082 54
125Dinker and GigglesAlaina Frederick@AlainaFrederick 2,836 977,813 3,406 824 1,606 48
126FemamomHayley Krischer + Miriam Novogrodsky@hayleykrischer 2,215 2,100,347 647922444
127Helen JaneHelen Jane Hearn@helenjane 1,883 1,829,072 4,275 8955453
128Design for MinikindErin Loechner@erinloechner 1,725 673,347 25,955 940,291 89063
129Black Girl in MaineShay Stewart-Bouley@blackgirlinmain 1,582 1,914,442 2,243 -57058

As I have alluded to previously, I have my sights set on launching a children’s toy product. To do so effectively will require reaching consumers who are likely to want this toy in their lives: parents of children around 4-10 years old. One of the main places such parents hang out online is on so-called “mommy blogs.”

So I set about to learn as much as I could and grok* the mommy blog ecosystem. My working theory is that I can find some influential mommy bloggers to help (a) validate my go-to-market strategy of blogger outreach; (b) provide feedback on my product concept; and (c) inform their followers of the launch of my Kickstarter campaign when the time is right. So I recently time-boxed 48 hours (with sleep, meals, and exercise thrown in) to find out what the top mommy blogs are, just how influential they are, and which ones I should consider engaging with.

I know there are PR firms who do this sort of thing for a living and probably keep detailed databases, but I wanted to find out how hard blogger outreach would be for a solo entrepreneur going it alone. I quickly came to realize that there is no good, central database for this information. There are some sites, such as TopMommyBlogs.com, that act as a directory of mommy blogs that sign up with them. And Disney’s Babble.com publishes an annual list of the 100 most powerful mommy bloggers. But neither of these sources has information relevant to marketers, such as traffic numbers and social media reach. BlogDash has a “blogger outreach” product offering, complete with traffic and social metrics, but I had a hard time reconciling their list of mommy blogs with Babble’s list and others I found, so I’m not sure I trust them yet. (I plan on investigating further and reviewing their product on this site…stay tuned.) So I decided I would be crazy enough to go out and gather all of that information into one place.

The chart above represents the fruit of 48 hours of time-boxed research. The 129 mommy blogs in the table represent those sites that (a) I found through Googling and other means; (b) had at least one month of unique visitor traffic data on Compete.com. I know it is not a definitive list; the universe of mommy blogs numbers in the thousands. But I would say these are the most visible: I found them by doing substantial digging in limited time.

Top Twitter followings

  1. Dooce, 1,551,640 (#14 traffic ranking)
  2. The Pioneer Woman 383,685 (#3)
  3. The Bloggess 323,830 (#5)
  4. Cool Mom Picks 319,747 (#29)
  5. Scary Mommy 292,562 (#6)

Top Pinterest followings

  1. Poppy Talk 8,147,520 (#34 traffic ranking)
  2. Design for Minikind 940,291 (#128)
  3. Kids Stuff World 253,270 (#116)
  4. The Pioneer Woman 173,460 (#3)
  5. Tidy Mom 125,461 (#7)

Top Facebook followings

  1. The Pioneer Woman 668,038 (#3 traffic ranking)
  2. Moms Who Think 206,897 (#2)
  3. Cafe Mom 197,515 (#1)
  4. Black and Married With Kids 158,421 (#27)
  5. Momtastic 88,737 (#4)

Top Klout scores

  1. The Pioneer Woman 81 (#3 traffic ranking)
  2. Working Mother 81 (#17)
  3. Cafe Mom 80 (#1)
  4. Scary Mommy 80 (#6)
  5. The Bloggess 79 (#5)
  6. Dooce 79 (#15)

Observations

  • Ree Drummond at The Pioneer Woman is the only blogger to rank in the top 5 of Twitter, Pinterest, and Facebook. No wonder she ranks #3 in traffic and ties for the best Klout score as well.
  • Facebook appears to be the most correlated with blog traffic, with four of the top five trafficked blogs also ranking in the top five of Facebook friends.
  • Pinterest is the least correlated with blog traffic. The top “Pinner” is Poppy Talk, who ranks #34 in blog traffic, and the next two are Design for Minikind and Kids Stuff World, who rank #95 and #91, respectively. I would be curious to learn more why their impressive Pinterest efforts have not resulted in more traffic. Conversely, some of the most trafficked blogs, including Moms Who Think at #2, have no Pinterest presence at all.
  • In each of the social media categories, the top-ranked blogger has 3-4x the number of followers as the #2-ranked blogger.
  • There are a shocking number of mommy bloggers who fail to link some or even all of their social media assets to their main blog. This is particularly true of Pinterest accounts. So perhaps they only want to use those for personal reasons. But then why use the name of the blog in the Pinterest profile? Seems like a big missed opportunity. Why have a social media asset if you’re not going to promote it on the blog?
  • Not all mommy blogs are created equal, and certainly not all of them are appropriate for launching a toy product. Each blog falls into at least one of the following categories: product reviews; daily deals and coupons; lifestyle diary; humor; health; nutrition and recipes; and probably more that I’m not identifying.

*grok [grɔk] verb. to “drink” in a concept or knowledge and assimilate it; to understand something; to appreciate someone or something; to relate to someone or something. : I don’t quite grok that. Run it by again, would you? Dictionary of American Slang and Colloquial Expressions by Richard A. Spears.Fourth Edition. McGraw Hill, 2007.

** “Uniques” represents the maximum one-month unique visitor count on Compete.com in the 24 months from March 2011 to February 2013. I chose to use this number because many of the sites had spotty data on Compete and this seemed to represent what each site is capable of. The rank order is pretty much the same if you go by averages rather than maximums.

All traffic data was compiled in March 2013. To download the traffic data in CSV format, please click here.

One thought on “Grokking 129 Top Mommy Blogs

  1. trisha

    First, thank you for listing MomDot. Second, I wanted to answer regarding pinterest. I actually do not use it as much for online blog related activity. I do use it (www.pinterest.com/momdot) and secured my blog name in case I ever was interested in that direction and I have had luck there with pins. Unfortunately there are only so many hours in the day and I do not use it actively and wouldn’t want someone to use those numbers to quantify my site. Its more of a personal use thing for me. I am trying to get better at it…perhaps when my kids are older.

    :)

    One thing that isnt shown is many of these sites, including mine, work in a community aspect. For example, I have a very active blogger forum as well. I think you will find a lot more goes into parenting/online blogs than just social sites. I believe Scary Mommy and Dooce also has an online forum/community as well.

    On a side note, Penelope is part of my community and she is a great blogger.

    Trisha

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